About Me
Ailey | Digital Marketing Consultant | SEO & Content Marketing Expert
Specializing in Digital Marketing, SEO Optimization, and Content Marketing to Drive Brand Growth and Market Expansion
I'm Ailey, a graduate from National University of Ireland, Galway (MSc in Digital Marketing), specializing in digital marketing strategy, SEO optimization, content marketing, and paid advertising. With over 3 years of digital marketing experience, I have successfully helped businesses enhance their brand influence, expand market reach, and develop efficient marketing strategies through data analysis to improve organic traffic and conversion rates.
I excel at integrating technical SEO optimization, social media strategies, digital advertising, and content marketing, while leveraging data analytics (Google Analytics, Meta Ad Manager) to develop optimal marketing plans, ensuring every marketing dollar delivers maximum value.
Professional Skills (SEO Optimization & Digital Marketing)
Content Marketing
Content Marketing
- Content Strategy Planning
Enhancing Brand Influence and User Engagement - Blog and Website Content Creation
SEO-Driven Article Optimization - Content Repurposing
Multi-Platform Influence Expansion
SEO Strategy & Optimization
Search Engine Optimization
- Keyword Research
Improving Keyword Rankings - On-Page SEO & Technical SEO Optimization
Enhancing Google Indexing and Readability - Off-Page SEO
Backlinks and Brand Trust Building
Social Media Marketing
Social Media Marketing
- Facebook, Instagram, YouTube,
and Xiaohongshu Platform Management - Content Creation and Community Engagement
Building Brand Loyalty - Social Media Advertising
Expanding Audience Reach
Digital Advertising
Google Ads & Meta Ads
- Google Ads
(Search, Display, YouTube Campaigns) - Facebook & Instagram
Ad Campaign Management and A/B Testing - Ad Data Analysis and Optimization
Conversion Rate Optimization
Data Analytics & Marketing Automation
Marketing Automation
- Google Analytics 4 (GA4)
Data Monitoring and Marketing Performance Tracking - ROI and ROAS Calculation
Marketing Budget Optimization - UTM Tracking and Data-Driven Decision Making
Strategy Optimization for Maximum ROI
Graphic Design
Graphic Design
- Proficient in Adobe Photoshop and Canva
Designing Social Media Posts, Brand Identity, and Marketing Materials - Creating Eye-Catching Visual Content for Marketing Campaigns
(Banners, Social Media Posts, eBooks, Presentations) - Designing Brand Identity, Website UI Elements, and Digital Ad Creatives
Ensuring Visual Consistency with Brand Guidelines